THE VALUES

Sincerity (Ikhlas) – In responding to poverty and suffering, our efforts are driven by sincerity to God and the need to fulfil our obligations to humanity.

Excellence (Ihsan) – Our actions in tackling poverty are marked by excellence in our operations and the conduct through which we help the deserving people we serve.

Compassion (Rahma) – We believe the protection and well-being of every life is of paramount importance and we shall join with other humanitarian actors to act as one in responding to suffering brought on by disasters,poverty and injustice.

Social Justice (Adl) – Our work is founded on enabling people and institutions to fulfil the rights of the poor and vulnerable. We work to empower the dispossessed towards realising their God-given human potential and develop their capabilities and resources.